This project for Heritage Junction was a complete redesign of their brand, from their logo, color palette, typefaces, and icons. This project was made with 2 other designers, Cory Cantrell, and Delmy Peña. Together we came up with the concept for the logo being placed in the square holding shape similar to how the other counterparts are (The Natural History Museum, The La Brea Tar Pits) and the ligature. The color palette was the most appropriate to represent Heritage Junction and what it represents.